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Where Ideas Meet Storytelling

Marty Snider & Associates is where ideas meet storytelling. For nearly 30 years, we’ve created high-quality, impactful content that connects with audiences worldwide.

Bring Your Vision to Life

Our Story

At MSA, we’ve spent nearly 30 years turning ideas into stories that not only captivate and inspire, but help deliver real results. Based in Charlotte, NC, we are an international video production company trusted by some of the world’s biggest brands.

What sets us apart is our ability to manage every step of the process—from brainstorming and pre-production to shooting, editing, and delivery. We make the process seamless for your brand, giving you a market-leading product without the bloated price tag. We relish collaboration, working closely with our clients to ensure goals are not only met but exceeded, and creating content that resonates with audiences and drives success.

Our Values

Deadlines Motivate Us

At MSA, we don’t just work under pressure—we thrive on it. Every deadline is a new opportunity to raise our creative bar and deliver exceptional, visually stunning content that also drives results. We believe urgency fuels innovation, and we channel that energy into strategic, impactful solutions for our clients.

A Commitment to Excellence

At MSA, excellence is our guiding principle. No matter the project size, we surpass expectations while respecting your budget. From concept to completion, we blend creativity, precision, and care—transforming ideas into captivating realities that make a lasting impact.

Results-Driven Storytelling

Backed by a proven track record, MSA helps brands shine in crowded markets. Our passion for storytelling translates into tangible results, fueled by relentless dedication and unwavering excellence.

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Tyler

Tyler Everhart

Coordinating Producer

A small-town kid at heart, Tyler is a lifelong North Carolinian whose passion for sports led him straight into television. In more than a decade with the company, he’s the company’s Swiss Army knife, tackling just about every role imaginable: producer, editor, media manager, meticulous organizer—often all at the same time.

When Tyler’s not chasing deadlines or missed free throws, he’s usually chasing his young son around the driving range—so it’s only fitting that he spends his days producing 5 Clubs for Golf Channel that launched in January 2025 and airs three days a week. At home and at work, Tyler’s philosophy is simple: put people first, and everything else falls into place, except his 4 footers.

Justin

Justin Oppman

Technical Operations Manager

As Technical Operations Manager, Justin wears many hats. With 30+ years of experience he has the skills and knowledge to guide MSA in this technology driven business. When he’s not technical directing “5 Clubs Golf” on The Golf Channel, you can find him lighting, shooting, doing sound or problem solving an equipment issue.

If you catch Justin outside of his television habitat, he is usually working on or riding a bicycle. It is a lifelong passion, fueled by the freedom of being on two wheels.

Sam

Sam Howe

Creative Director

Overseeing MSA’s creative process from idea conception to post production, Sam is the special sauce behind your next project’s stunning visuals. As our resident pixel polisher, he thrives on finding unique ways to connect the dots, making sure each project stands out from the crowd.

Shooting, directing, producing, editing, you name it – if it’s in the world of media – Sam has probably dabbled in it. With experience spanning Olympic Games, Super Bowls, and countless video campaigns, he has an eye for unique storytelling… at least that’s what he told us to write here. When he’s not wrangling a video timeline in one of our post suites, he enjoys traveling the world, cooking, and dogs of all shapes and sizes.

Jeff

Jeff Barnhill

Director of Photography

Jeff is the Director of Photography at MSA, with over 30 years of experience and a sharp eye for visual storytelling. His work spans news, sports, documentaries, commercials, and corporate video—showcasing both his versatility and creative excellence that have earned him nine prestigious Emmy awards at both regional and national levels, reflecting his unwavering commitment to excellence and innovation in videography.

When Jeff is not summoning you to the viewfinder on his camera to celebrate the light refraction he’s proudly captured dancing across his lens, he’s exploring new horizons in his RV camper, traveling to scenic destinations, hiking rugged trails, catching thrilling races, enjoying baseball games, or tackling home improvement projects. Although, he lives out of a suitcase on the road almost every week, so we’re not sure how much home improvement his suitcase needs.

Sean

Sean O'Donnell

Executive Producer

An industry legend in his own mind, Sean has spent 54 years watching television and 25 years actually putting things on it. A producer, editor, creative director, salesperson, and occasional dishwasher, he’s worked tirelessly to shovel the coal to make this locomotive go. His motto? “Culture is what you do when you think nobody is looking.” And he’s absolutely certain that if he’s doing it, nobody’s looking.

But behind the humor is a relentless passion for building and maintaining professional and personal relationships in the business. Sean believes great content is crafted with purpose, vision, and an unwavering dedication to the people it serves. For him, every project is personal, and every success is shared.

Marty

Marty Snider

President & Founder

Marty is the founder and president of Marty Snider & Associates, bringing nearly 30 years of on-air experience and a deep understanding of television production, storytelling, and live event coverage. His time in front of the camera shapes the high standards and creative approach of MSA.

Currently, Marty serves as the pre- and post-race host and lead pit reporter for NBC Sports’ NASCAR Cup Series coverage, while also covering NASCAR for Amazon Prime and TNT Sports. From IndyCar to the Olympic Games, Marty has covered it all. But more than his resume, it’s his people-first mindset—echoing the words of his longtime friend Coach Joe Gibbs, “You win with people”—that defines how he leads his team at MSA: with passion, versatility, and heart.